Discover exceptional picture quality with our RU7400 Dynamic Crystal Colour 4K TV
Relax with a TV that adapts to give you the very best 4K picture.
Crystal, clear, lifelike colour
Dynamic Crystal Colour
With more than one billion colours – 64 times more than conventional UHD TVs – the Dynamic Crystal Colour display delivers picture-perfect results every time.
True 4K colour & clarity
Don’t settle for anything less than True 4K colour and clarity. Samsung delivers pure colours, sharp contrast and brightness you would expect from the latest 4K resolution standards.
Experience better shadow detail and more accurate colour with UHD Dimming technology that independently adjusts tone, brightness and sharpness. Dividing the screen into hundreds of small zones, UHD Dimming separately controls the darkest and brightest elements of any image for exceptional quality.
Discover picture detail like never before
Watch every moment burst from the screen. Discover what’s lurking in the shadows of a horror movie or witness the true beauty of a sun-filled landscape scene.
Less time searching and more time watching
Spend less time searching and more time watching, with tailored recommendations. Finally, a TV with everything in one place. Our Universal Guide recommends popular shows and content tailored just for you, meaning you can watch more of what you love.
A TV designed to look elegant from every angle, with a design that gives you less TV and more picture.
Control your compatible smart devices from the comfort of your sofa for a more connected home. Works with Bixby, Alexa, Google Assistant and connect through SmartThings*.
Products purchased online can be picked up in Store. Please select the ‘Pick-Up in store’ option during checkout.
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